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The Estée Lauder Companies Inc.

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By: Jamie Matusow

Editor-in-Chief

April K. Anslinger has joined The Estée Lauder Companies Inc. (ELC) as senior vice president/general manager, Aveda–North America, reporting directly to Chris Good, president, North America, with a matrix reporting line to Barbara De Laere, senior vice president, global general manager, Aveda. She will be responsible for optimizing Aveda’s growth potential in North America, including driving strategy for Aveda’s retail channels. She will also lead the brand’s digital marketing and social media strategies in North America.

Anslinger joins ELC from Schwan Food Company, where since 2016, she served as chief growth officer. Prior to this role, she served as global brand leader, Herbal Essences at P&G.

Andrea Dorigo has joined ELC as senior vice president, general manager, Global Retail, reporting to Olivier Bottrie, global president, travel retail and retail development.

Dorigo will be responsible for leading strategies to drive profitable growth, including increasing opportunities to strengthen consumer coverage and ensure retail operational efficiency.

Most recently, Dorigo served as CEO of Pirch, Inc., a retail disruptor in the home appliance category. Previously, he was president of Oakley, Inc., a division of Luxottica Group S.p.A. Prior to that, he held the role of president, North America of Brooks Brothers Group.

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